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Brand Customer Acquisition
Axiu.Brasil
Beauty; Wholesale
Key Results
Video views passed 5 million; 1 million in monetization
Industry
Beauty; Wholesale
Challenges before they came to us
- ❌Heavily dependent on referrals from existing customers and natural walk-in traffic
- ❌Growth of new local B2B customers had stalled
- ❌No online capability, and the team seriously lacked content planning, account operation and ad-buying skills
Key actions we took after stepping in
- Positioned the TikTok account clearly as a “one-stop local beauty wholesaler in Brazil”, amplifying two core selling points — “price advantage” and “ready stock” — and stressing in-store viewing and long-term wholesale partnerships to build trust
- Accompanied the whole process through to execution, completing industry and market research and professional filming within 15 days
Final Outcome
- Explosive growth in new customers: in just 3 months of working together, won 400+ high-quality customers
- A markedly higher share of qualified customers: among the form leads collected, the share of valid B2B merchants rose noticeably, and a full set of first-hand, high-value information was retained — email, name, phone number, company name, quantity needed and products required
- Successfully empowered the offline business: targeted traffic kept flowing into the physical stalls, bringing Brazil’s local stalls long-term, steady customers and wholesale orders
The cases above are genuine feedback from students and clients. Results vary with execution, market conditions and other factors, and do not constitute a promise of returns.View the full disclaimer
