It’s very simple: because they simply can’t get customers.
Let’s talk about what opening a shop and doing business used to rely on. It was prime location. As long as your location was good, you didn’t have to do anything — people would walk into your shop on their own.
So what’s the problem now? Rents in good locations rise every year, while traffic falls year after year. Where has all the traffic gone? It has all moved to short video. Everyone is watching videos now, scrolling TikTok and Douyin. That’s the industry trend, the big picture, and it’s irreversible. The old traffic is gone — and you still don’t want to master the new way of getting traffic?
So how are you going to run your business? Why do your peers have it so much easier than you? They started studying short video long ago, while you didn’t even know, and you’re still sitting in your shop doing nothing. In fact every industry is like this now: if you don’t improve, you’ll be left behind by the times.
So what you need to study now is not whether to do TikTok, Facebook and Instagram, but that you must do them — the only questions are how much energy and time to put in, and whether you do them well or badly. But however badly you do them, it will still be better than not doing them at all……..