Leadify Shows You the Right Way to Film a Cake Shop, a Fruit Shop or a Nail Salon

Cake shops: don’t film how pretty the cakes are — film how an order is prepared and brought out.

Clothing stores: don’t film how good the quality is — open with a money hook. For example: “Today it’s 14 pieces, 24,090 in total.”

Fruit shops: don’t film how fresh the fruit is — film the peeling.

Nail salons: don’t film how clean and hygienic you are — film the careful disinfecting.

Dessert-soup (tong sui) shops: don’t film how delicious it is — film the ingredients and show that everything is freshly simmered every day. Tell Leadify in the comments which other industries you’d like us to cover.