If you’ve filmed lots of videos but hardly anyone gets in touch, you’re missing a copy template that actually converts. Leadify is sharing three high-converting copy templates, ones the platform’s official team has also summed up.
Template one: audience plus product. For example: “If you’re over 30, you stay up late drinking and your lifestyle is all over the place — you need to eat this.” Or: “Young women in Ganzhou who love looking good, you have to try this nail salon — RMB 99, pick from 100 styles, so pretty, blah blah blah.” Or: “Elegant women over 28 in Ganzhou, do NOT go into this women’s clothing store — I’m afraid you won’t be able to stop buying, blah blah blah.”
Template two: an experience plus a twist. For example: “I ate the pork intestines at this place in Ganzhou Wanda and I really regret not coming sooner — it’s so good.” Or: “Yeah, right. Last time a friend told me this place was out-of-this-world delicious, so I wanted to see how it could possibly be different from what I usually eat. Okay, bro, I was wrong — you got me.” Blah, blah, blah — then add whatever you want to say next.
Template three: the “A Chinese Odyssey” formula. For example: “Once, a custom wall makeover for RMB 19.9, labor and materials included, was laid out before me, and I didn’t cherish it. Only after losing it did I regret it. If heaven gave me one more chance — wait, here comes the chance, and the music suddenly changes…” Or: “Once, a Tencel summer quilt for RMB 29.9 was laid out before me — no, no, no, now it’s laid out before you.” The “blah blah blah” means you fill in your own specifics. The formula is yours — follow it and write your own copy. And if you don’t know how to film it, come and learn with Leadify.
When it comes to driving local traffic to physical stores, we ourselves are the success story. And I have success stories from more than 5,000 students — I can help you too.