A Personal Brand Is Simply Opening a Stall With Your Own Face — and Putting Your Business Online

Business owners don’t need to become influencers — you just need to open your business online. Every industry owner earning RMB 1 million a year: if you want your customers to remember you, you can’t afford to skip posting daily, my friend.

Because nobody is looking your way. When you’re not around, people forget about you.

Not every boss is a creator or an influencer. Don’t think of a personal brand as something so grand.

A personal brand is simply a person who opens a stall with their own face and puts their business online — on Douyin, on WeChat Channels.

So you must post daily to keep your business online, continuously.

You’ll notice that if you don’t post daily, even if each of your earlier videos has hit 400,000 views, you are still not a veteran, platform-native influencer.

Skip one post, and nobody remembers you.

So, to open your business online,

Point one: post on WeChat Channels and on WeChat Moments. Posting daily on Channels is the same as posting daily on Moments.

Point two: put your business online.

You are not an influencer. You are not an influencer. You are not an influencer.

You are a boss.

Posting daily means the shop is open for business; not posting means the shutters are down.

It’s that simple.

We at Leadify represent people around the world who have reached an annual income of RMB 1 million, and those who are earning it right now. If you’re still on the road, welcome to join Leadify.

On top of that, this month we’re launching a Xiaohongshu + AI monetization hands-on theme month for members — from starting an account to creating viral hits and piggybacking on existing traffic, we’ll help you find a replicable entry point to Xiaohongshu traffic,