Ordinary People Can Earn RMB 10 Million a Year Too, Once They Find Their Differentiation

Whether to build a personal brand is, today, already a false question.

Because your product left no room for differentiation long ago.

Same category, same service, same price range — whatever your peers can do, you can do, and whatever you can do, your peers can do tomorrow.

The only differentiation you have left is you, the person.

Your experience, your judgment, the pitfalls you’ve been through, the customers you’ve served, why you’ve come this far — no one else has any of this.

Most people have these things in them, but can’t bring them out, let alone put them into words.

That is exactly what positioning is meant to solve.

It’s about how an ordinary person starts from the little they already have.

Even starting from their own flaws, finding differentiation, building a personal brand, and finally getting results.

You have to answer one question: how exactly am I different from everyone else?

The line I hear most often is: I don’t know what kind of account I should run, I don’t know what I should film.

Unclear positioning affects everything that comes after. What to film, what to send customers once they enter your private domain, how to sell, how to close — none of it is clear.

I want you to find your differentiating advantage from the people you serve now, the industry you’re in, the products in your hands, and the results you’ve delivered.

Once your positioning is clear, these five things all become clear:

Who you’re speaking to, what you should film, whether you want followers or private-domain traffic, what you post on your WeChat Moments, and, after they add you on WeChat, how to chat and how to close.

At the live session, we’ll break down our methodology.

There is only one standard for completion: you can state it in one sentence — which kind of people I help, what problem I solve, what result I deliver, and why it’s me.

Never belittle yourself with the label “ordinary person,” and never assume you don’t deserve to be seen.

Everyone deserves to be noticed, provided you stay firmly yourself — because behind you may stand thousands upon thousands of people just like you.

They need you to stand up and do, on their behalf, what they don’t have the courage to do.

Once you’ve thought all this through, execute hard, set every emotion aside, and get to work first.

Find your differentiation, become your own personal brand, get results — don’t worry about whether you fully understand it yet. Taking action is the direction; taking action is the result.