First, when a store owner makes short videos, it’s not to chase traffic.
A short video is like your salesperson: it builds trust with customers and moves them to come to you to buy.
Traffic is useless to you; what’s useful are customers who actually want to buy from you.
Second, this account doesn’t need a huge follower count. No customer has ever come to you because you have lots of followers. What matters is that after getting to know the videos on your account, customers are won over by how you come across on camera and drawn in by the quality of your videos.
But the on-camera presence I’m talking about isn’t the kind of acting you might imagine — it’s natural self-expression that anyone can master. When strangers feel that your ideas and your service suit them better, that’s when they choose to come to you and pay.
Third, stop trying to make viral hits or chase trending topics.
The people behind viral hits and trending topics are just a crowd of onlookers — they were never your target customers.
Large numbers of mismatched customers, freeloaders and deal-hunters will only waste huge amounts of your time and your team’s energy.
Our students’ cases use one short video after another in place of sales — customers get to know you, are willing to connect with you, and pay you.
I’ve organized these deal-closing experiences into a practical, replicable methodology. If you’re a store owner whose business is slumping — or who has no customers at all — come to Leadify and I’ll teach you step by step.